Why clients DiG us…
"CAA South Central Ontario has worked with Emma and her team at DIG over many years, on numerous initiatives including: database development, customer profiling, database team infrastructure and coaching and strategic analytics. DIG has been instrumental in helping us to organize our data, understand our data, discover insights through analytics and present practical recommendations on how to apply those learnings to meet our strategic objectives. The team has a great balance of technical skill and business acumen that often leads to unexpected "ah ha's" as they continuously challenge their findings to ensure meaningful insights are provided. They demonstrate professionalism and a genuine desire to understand our business needs and work with us to find actionable solutions....and they're really nice"
VP Corporate Marketing & Member Value
CAA South Central Ontario
“The Data Insight Group works as an extension of your own team providing project management, IT understanding and insight into your data.
I would recommend them as a provider of technical and strategic analytic capabilities.”
Director, Customer Analytics
“Leveraging their relatively rare combination of data integration and applied Marketing Analytics expertise, DiG was our partner in the creation of a
Marketing Analytics "sandbox". The DiG team, partnering with our internal team every step of the way, just made the whole process easier.”
Director, Database & Membership Marketing
CAA South Central Ontario
“I have worked with DiG for several years and appreciate their ability to transform data into knowledge. They continually deliver actionable
recommendations that drive results.”
Manager, Customer Loyalty Programs
“DiG was instrumental in developing our customer insight and strategy.”
Redwood Data Sciences
"DiG supported my team on a strategic project to create an analytical pricing framework for deposits. The engagement was very different than your typical pricing consulting engagement in that the DiG team worked as an integrated part of my predictive modelling team. This worked really well as we were able to get things done a lot faster while improving the knowledge, capabilities, and throughput of my team. DiG also really helped to raise the standard of our model documentation as well as the meta data for deposit product business processes. Since then, this documentation has become the foundation for our second generation of pricing models."
Senior Director of Pricing Analytics, Decision Sciences - Scotiabank