Our aim is to post observations in the wonderful world of data and analytics…. most focused on marketing, all (hopefully!) interesting. Like our tagline, the theme is “Making Data Make Sense”.

We struggled with renaming our company for some time; Emma Warrillow & Associates Inc. was unwieldy and didn’t reflect the team that really does the work! And we realize that the work we do is more than just data mining, more than just consulting, more than just analytics and reporting…

At the end of the day, we realize that we are, first and foremost, all about:

Data – helping our customers gather and synthesize the data they have about their customers; making connections between the sources, getting it into the hands of those who need it, interpreting it…
Insight – making sense of what the data is saying about our clients’ customers; whether through predictive analytics, reporting, post-campaign analysis or profit calculations, it’s about telling the customer story and using it to change the business…
Group – a team of professionals who work as an extension of both the technical and business folks in a business, bridging the gaps between them so that we can solve key business problems…

So we became Data Insight Group, better known as DiG. We hope through this blog you’ll continue to get to know us a little better.

We welcome your comments and feedback!