I heard an interview on CBC Radio’s Spark this weekend; the subject… Rap Metrics™. That’s right, the statistical analysis of rap music… now there’s one for the books!
Liban Ali Yusuf, a chemical engineering student at the University of Waterloo, has explored “the idea of statistically analyzing music lyrics and gaining insight into music with numbers.” Continue reading “The Stats on Rap” »
Seems like a funny way to start a blog post on a blog that purports to be about the value of data, doesn’t it?
Those of us who work with data sometimes have to be reminded that we cannot always take data on blind faith. Data can sometimes mask the truth or intentionally mislead. But, it’s NOT the data’s fault. The way we collect data is just one of many reasons why the numbers sometimes lie. Continue reading “Sometimes the numbers do lie” »
Our aim is to post observations in the wonderful world of data and analytics…. most focused on marketing, all (hopefully!) interesting. Like our tagline, the theme is “Making Data Make Sense”.
We struggled with renaming our company for some time; Emma Warrillow & Associates Inc. was unwieldy and didn’t reflect the team that really does the work! And we realize that the work we do is more than just data mining, more than just consulting, more than just analytics and reporting… Continue reading “Welcome to the new DiG blog” »